Gainful Serves Up a Personalized Approach to Sports Nutrition –

Even with the advent of protein powders and various pre- and post-workout nutrition, it can feel like each product is attempting to provide a “one-size-fits-all” solution. Given that every body is different with its own unique set of needs and requirements, a mass-market approach to how you fuel and recharge your body before and after a workout isn’t the most ideal option. That’s why Gainful has personalized its product offering, giving customers a chance to curate and control their protein powder. Gainful’s Personalized Protein Powder process starts with a comprehensive survey to identify the right system — including frequency and quantity — that aligns with your lifestyle, body type and fitness goals. From there, Gainful provides a protein product that’s crafted in concert with a registered dietitian, formulated with simple ingredients designed to get your body closer to its fitness targets. Gainful also addresses protein powder’s bad-tasting reputation by designing its product to be completely flavorless; eight different Flavor Boosts — from Strawberry Cream and Madagascar Vanilla to Matcha Green Tea and Cinnamon Toast — can be added for an equally unique and individualized flavor experience.

Price: $39+ $24+


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